AdBarriers

With every type of media, some things work better than others when it comes to creative ideas. This is especially apparent when working with non-standard formats such as AdGates and AdBarriers - so in order to give you an idea of how good, good creative can be, we have handpicked a selection from both galleries.

Bank of Scotland: Used a tagline that utilised the name of the format in a memorable way along with a bold colour scheme and creative for the barrier machine.

British Airways: Created a targeted campaign using a different message on the entrance and exits of airport car parks with a simple but clearly branded campaign.

COI Think!: A very bright and clear campaign that used a simple but powerful message in a relevant environment. Strong branding followed the TV campaign running at the time.