Media Planning

Putting together your multi-format media plan to cover the rail and road environments in a highly targeted and accountable way has never been so easy!

Here are some key points to get your planning started – if you would like further information, please do get in touch.

 

Rail audience & environment

  • ABC 1 commuters - high disposable income
  • 250 London and regional termini, plus regional and local commuter stations
  • Influence purchasing habits in rail station CTN’s, boots and proximity retail environments
  • 18 minute dwell time concourse side in rail termini
  • This media is unavoidable – you have to walk through and interact with the AdGates
  • Verified passenger numbers – net audience figures are provided by the rail networks
  • Capture commuters at the beginning and end of every journey
  • Works for brand impact and directional targeting- modal
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Car park audience & environment

  • Affluent car drivers (parking isn’t cheap!!)
  • 200+ car park locations across the UK
  • NCP, shopping centres, regional airports and London Heathrow airport
  • Entrance or exit AdBarriers for modal targeting
  • 10 second average dwell time
  • High quality format, unmissable media – you have to drive through it
  • Solus advertising opportunity
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Fuel forecourt audience & environment

  • Diverse audience - families, business travellers, tradespeople, convenience shoppers
  • 4,500 forecourt locations across the UK
  • Roadside and supermarket forecourts
  • Motorway service stations
  • Unmissable - eyes on the advertising for 52 seconds per fill-up - Dipsticks
  • Forecourt shop door advertising maximises campaign impact, delivers the fuel and convenience shopper
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Download our InfoCards here: AdGates   AdBarriers   AdNozzles   AdDoors

Planning your campaign – please contact us for details on locations, rates and availability for all products on 020 7233 9777.

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