AdGates rolls into Merseyside

Date: 23/11/2009

Merseyrail has become the latest train operator to roll-out T4 Media’s award-winning AdGates across its network.

Already available in other parts of the country, AdGates will be unveiled at 8 stations on the Merseyrail network, including Liverpool Lime Street, Liverpool Central, Liverpool Moorfields and Southport. When the roll-out is complete, T4 Media will have almost the whole of the national rail network covered with AdGates.

AdGates convert automatic ticket barriers in train stations into compulsory interactive touchpoints, requiring travellers to literally walk through a brand as they pass between the ticket gateways. Currently more than five million rail travellers pass through AdGates nationally every day. Past and present users have included Heineken, Specsavers, Tesco, TK Maxx and T-Mobile.

Says Matt Roche, Head of Marketing at Merseyrail: “We are really excited about our partnership with T4 Media.  We were really impressed with their proven track record and enthusiasm as well as their ideas for developing a mutually beneficial partnership, and I am confident AdGates will prove extremely popular with the millions of customers who use our network on a regular basis.”

Adds Marco Pieters, CEO of T4 Media: “We are delighted to have teamed up with Merseyrail to offer advertisers the opportunity through AdGates to get their marketing message across to passengers in that all-important ‘third space’ between work and home, at a when mindsets tend to be optimally attuned to receiving brand messages.

“What’s more, AdGates, by the very nature of their location, are totally accountable whilst completely dominating the railway platforms entrances and exits - ensuring their brand has a guaranteed impact day and night for a fraction of the cost normally associated with outdoor advertising.”

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