More and more people are spending an ever increasing amount of time in the third space between home & work

T4 Acquires Alvern Media

Date: 30/11/2009

T4 Acquires Alvern Media As The First Step In Its Accelerated Growth Plan

T4 Media is scaling up and strengthening its market position in the non-traditional outdoor advertising market following the acquisition of Alvern Media.

The outdoor transport advertising specialist, founded by serial entrepreneurs Marco Pieters and Paul Daniels in the late 1990s, has made a significant impact in recent years with its national network of AdGates and AdBarriers.

Now the company is poised to be able to offer an even wider range of services to its clients following the purchase of Alvern Media. Established by Mark Stanley, Alvern Media are the market leaders in promoting brands on petrol pump nozzles as well as shop front doors of convenience stores on petrol station forecourts. Alvern Media currently has a network of more than 40 fuel retailing partners spanning 4,500 forecourts throughout the UK and Ireland.

Under the terms of the agreement, Mark and his six-strong team at Alvern Media, who are currently based in Croydon, will relocate to T4 Media’s new headquarters in Central London in early 2010. Mark will also join the board of T4 Media with immediate effect.

Says Marco Pieters, CEO of T4 Media: “With AdGates and AdBarriers, we provide advertisers with an unavoidable and totally accountable opportunity to reach consumers in the ‘third space’ between work and home. Petrol pump nozzles and “door media” complement our existing offering and now, with Alvern Media on board, we believe our clients have an even more compelling reason to utilise T4 when planning touch point media formats in multiple environments. ...

“T4 Media is a highly ambitious company looking to grow, and we are already looking at other successful non-traditional media companies with a proven track record in the outdoor sector, that we believe can complement our existing formats”

Adds Mark Stanley, MD of Alvern Media: “We are extremely excited about becoming part of T4 Media. There are real synergies between both businesses and I am confident that going forward the combination of T4 and Alvern Media will be a real force within outdoor, offering clients one of the most cost effective as well as original ways to reach millions of people every day.”