T4's 1st Step In Australia With the Country's Biggest Telco

Date: 1/1/2009

T4 Media is delighted to announce their very first campaign in the land down under with an AdBarrier campaign for Telstra – the largest provider of fixed line, mobile and broadband connections in Australia.

Telstra are currently promoting their Next G mobile network across Australia. With over 200 AdBarriers taken for the launch campaign covering the entire East Coast (Sydney, Brisbane and Melbourne). T4 Media provided near total car park coverage for the campaign collaborating with the countries big three parking operators, namely Secure Parking, Wilson Parking & Premier Parking (something no other company in Australia can claim!).

Running with the tagline “Works Better In More Places” and using clear white branding on the barriers, Telstra wanted to create a highly impactful campaign that was guaranteed to hit their target audience.

T4 Media’s AdBarriers were the obvious choice providing both guaranteed impact and the most unavoidable form of advertising for those customers that drive vehicles within the CBD of major Australian cities.

The success of the 3 week campaign could be measured by Telstra’s quick move to secure another 2 week campaign commencing 8^th February 09 extending the reach Nationally to include Adelaide & Perth and increase AdBarriers to over 330.

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