Putting the local into location-based advertising to target specific audiences.

The ordinance survey this week put out a press document highlighting the effectiveness of AdGates, AdNozzles and AdBarriers in offering access to high-value audiences through location specific campaigns, underpinned by digital map data.

T4 digital mapping facility is powered by Cadcorp, an Ordinance Survey developer partner.

The press release highlights:

– The challenge.

To capture an effectiveness audience without being invasive.

– The solution.

Provide an ideal opportunity for advertisers to reach a specific audience with messages tailored to a particular locality.

– The benefits.

The system increases productivity, delivering a competitive advantage to T4 and our clients. Enables advertising messages to be targeted to specific localities and prove an unmissable, accountable, attractive advertising.

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