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Fuel nozzles are a truly unique place to advertise. More than any other media they provide advertisers with the unique opportunity to create guaranteed Visual Connections with every fuel buyer that uses them.

It’s true that motorists look at an AdNozzle for longer than any other media – 52 seconds on average provides huge opportunity for impact. That’s half the battle. The other half is visual attraction. This is critical to the success of an advertising campaign, and this more than anything is a product of the artwork: if the copy isn’t sexy, it is less likely to gain attention, interest and desire from the nozzle user. Brad Pitt with his shirt off, say, or Angelina Jolie in a bikini would work well, but sexy can also be described as advertising artwork that is relevant, visually impactful, and offer based.

We have put together a handful of examples of how your artwork might look. They follow simple principles that we believe can produce noticeable and memorable copy, and the best results.

• Strong clear branding
• Bold colours
• A concise message
• A meaningful and relevant high quality graphic
• A strong message
• A call to arms or offer

Click on the picture to see a bigger pdf that you can download. If you would like some input on your next design, we have a reasonably priced design service to help you portray your brand, product and business in the best light possible. Just give us a call and we’ll be happy to help.

Police                      Restaurants      Car Dealership          Gyms            Estate Agent

AdNozzles® are an unmissable and highly accountable way to target motorists every time they fill up at petrol stations across the UK. Use AdNozzles® to target motorists in a specific region or postcode, or select one of our targeted packs to reach specific demographics:

Example packs:

• White van man: select diesel nozzles.
• Truckers: target HGV forecourts.
• Shoppers: run a campaign on supermarket forecourts.
• Business users: national motorway network.

How it works

T4media can help plan your campaign around locations including:

• Conurbations: focus on the major urban areas.
• Proximity campaign: select forecourts within a radius or drive time zone from a specific location, for example, retail stores or motor dealerships.
• London: premium locations within the M25.
• FMCG: advertise on forecourts where your product is sold.

Coverage

Our excellent UK coverage consists of 4500 forecourts pumping 72% of all UK fuel volume. These include locations such as Total, Esso and BP fuel forecourts plus Sainsbury’s, Tesco, Morrisons and Waitrose supermarkets, with Moto Hospitality and Roadchef motorway forecourts.

Research done into AdNozzle campaigns gives a great insight into the effectiveness and reach of our product.

Click on a summary to see the full research.