About AdGates

Audience

Over 1.2 billion journeys are made on the UK’s rail network each year. Advertising on the ticket gateways therefore enables you to reach millions of affluent commuters every day (over 80% are ABC1, and 40% are AB).

According to a recent Network Rail report, almost one third of all journeys are made by commuters on their way to and from work or on business trips.

Other rail users might be on their way to university, going on holiday or pursuing leisure and shopping activities, ensuring that AdGates are relevant for a wide range of products and brands.

60% of rail commuters use the same station on a weekly basis, increasing brand reinforcement to your target audience.

How it works

AdGates require your audience to actually walk through your advertising messages, making them fully interactive and unmissable. Research has shown that AdGates have a six times higher recall than any other form of advertising in the rail environment! People simply can’t escape your AdGates campaign as they have to funnel through it when they travel – one of only four truly unavoidable media in outdoor!

Stand Out From The Crowd

Railway stations are busy vibrant places and many are on the way to becoming destinations themselves. They offer diverse areas with businesses such as bars, shops and restaurants at many locations. T4: Alvern’s AdGates provide a unique method of standing out from the crowd. Everyone who passes through the barriers needs a ticket. This allows independent verification of audience figures – meaning your AdGates campaign is totally accountable.

Coverage

4,034 AdGates nationally at over 233 rail stations. Available nationally, regionally, or by individual station.

Download the AdGate InfoCard here and the spec here

Benefits of AdGates

  • 1.3 billion journeys go through AdGates each year
  • 82% of all rail passengers that interact with AdGates are ABC1
  • Modal advertising – capture commuters at the beginning and end of every journey
  • 60% of all rail commuters use the same station weekly providing repetition of message
  • 18 minute dwell time concourse side in rail termini

AdGates on Route

AdGates on Route

  • Route is a research study of 28,000 people offering a unique insight into travel patterns and the advertising formats commuters see.
  • The research measures the flow of people through stations. London Victoria has over 50,000 alternative ways to pass through the station and the single common place that every person taking a train filters through is an AdGate ticket gateway.
  • All commuters that see AdGates are counted – not just based on ticket transactions.
  • All rail media can now be accurately compared.

Route says advertising on AdGates gets you:

 

AdGates work because:

  • They communicate with commuters 100% head on and directly in their line of sight.
  • They are ideal for brand impact and directional targeting plus modal targeting for morning and evening traffic.
  • They prompt impulse purchases on the way into work.
  • They target commuters when they have time to conduct personal research using a smart ‘phone or tablet.
  • They tell a story using multiple creatives as well as amplifying the message with other OOH formats.

Tailored packs can be selected by specific rail station, retailer, demographics or point of origin.

For further information on planning AdGates, contact T4media on 020 7233 9777 or mark@t4media.co.uk

AdGates Production

T4:Alvern Media will profesionally print and install your campaign to the highest standard via an in-house team. We manage the whole process from artwork submission right through to final posting. For AdGates we ask for artwork to be sent to our printers 2 weeks before in charge. However this deadline is flexible depending upon the location of a campaign and the number of stations taken.

adgates template a1

Please note that AdGates can vary between sites and that the specifications available to download represent the most characteristic form of AdGates.

If you have any questions relating to AdGate production please contact Spencer Saunders – Operations Manager on 020 7233 9777 or e-mail spencer@t4media.co.uk – for anything else, please use the Contact Us page.

Artwork Examples

Fuel nozzles are a truly unique place to advertise. More than any other media they provide advertisers with the unique opportunity to create guaranteed Visual Connections with every fuel buyer that uses them.

It’s true that motorists look at an AdNozzle for longer than any other media – 52 seconds on average provides huge opportunity for impact. That’s half the battle. The other half is visual attraction. This is critical to the success of an advertising campaign, and this more than anything is a product of the artwork: if the copy isn’t sexy, it is less likely to gain attention, interest and desire from the nozzle user. Brad Pitt with his shirt off, say, or Angelina Jolie in a bikini would work well, but sexy can also be described as advertising artwork that is relevant, visually impactful, and offer based.

We have put together a handful of examples of how your artwork might look. They follow simple principles that we believe can produce noticeable and memorable copy, and the best results.

  • Strong clear branding
  • Bold colours
  • A concise message
  • A meaningful and relevant high quality graphic
  • A strong message
  • A call to arms or offer

Click on the picture to see a bigger pdf that you can download. If you would like some input on your next design, we have a reasonably priced design service to help you portray your brand, product and business in the best light possible. Just give us a call and we’ll be happy to help.

     

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