Fuel nozzles are a truly unique place to advertise. More than any other media they provide advertisers with the unique opportunity to create guaranteed Visual Connections with every fuel buyer that uses them.
It’s true that motorists look at an AdNozzle for longer than any other media – 52 seconds on average provides huge opportunity for impact. That’s half the battle. The other half is visual attraction. This is critical to the success of an advertising campaign, and this more than anything is a product of the artwork: if the copy isn’t sexy, it is less likely to gain attention, interest and desire from the nozzle user. Brad Pitt with his shirt off, say, or Angelina Jolie in a bikini would work well, but sexy can also be described as advertising artwork that is relevant, visually impactful, and offer based.
We have put together a handful of examples of how your artwork might look. They follow simple principles that we believe can produce noticeable and memorable copy, and the best results.
- Strong clear branding
- Bold colours
- A concise message
- A meaningful and relevant high quality graphic
- A strong message
- A call to arms or offer
Click on the picture to see a bigger pdf that you can download. If you would like some input on your next design, we have a reasonably priced design service to help you portray your brand, product and business in the best light possible. Just give us a call and we’ll be happy to help.
