AdDoors Gallery
Benefits of AdDoors
- 20,000 consumers walking through your message every 4 weeks
- Customers have to walk through it as they enter the shop
- 75% of purchasing decisions are made at the point of purchase
- Drive impulse sales before entering brand chaos
- All forecourts have AdNozzles as well – reinforcing the impact of an AdNozzle campaign
AdDoors Production
T4:Alvern Media will professionally print and install your campaign to the highest standard. We manage the whole process from artwork submission right through to final posting. For AdDoors we ask for artwork to be sent 3 weeks before in charge. However this deadline is flexible depending on the location of a campaign and the number of AdDoors taken.
T4: Alvern AdDoors Specification Full
T4: Alvern AdDoors Specification Half
If you have any questions relating to AdDoor production please contact Spencer Saunders – Operations Manager on 020 7233 9777 or e-mail spencer@t4media.co.uk – for anything else, please use the Contact Us page.
AdDoors
Benefits
- 20,000 consumers walking through your message every 4 weeks
- Customers have to walk through it as they enter the shop
- 75% of purchasing decisions are made at the point of purchase
- Drive impulse sales before entering brand chaos
- All forecourts have AdNozzles as well – reinforcing the impact of an AdNozzle campaign
Call now on 020 7233 9777 or email info@t4media.co.uk to find out more.
Audience
AdDoors provide clients with a unique opportunity to target consumers walking into forecourt convenience outlets. Clients can target motorists and passengers as well as walk-in trade from the local area. With national coverage across the UK, AdDoors target consumers close to the point of purchase and offer advertisers the opportunity to reinforce an AdNozzle message.
How it works
When you target affluent motorists and convenience shoppers, the shop door becomes your advert. Customers have to walk through it as they enter the shop making your product and brand advertising unmissable. This high quality graphic is positioned in a premium location on the forecourt shop door. It is the final communication with the consumer prior to entering the forecourt shop. If you would like to book an AdDoor campaign, please use the contact form and a member of our team will be in touch.
Coverage
National UK coverage across 650 forecourts. 20,000 consumers will walk through your message every four weeks, per forecourt.
Production
T4Media will professionally print and install your campaign to the highest standard. We manage the whole process from artwork submission right through to final posting. For AdDoors we ask for artwork to be sent 3 weeks before in charge. However this deadline is flexible depending on the location of a campaign and the number of AdDoors taken.
If you’d like further information or artwork specifications for AdDoors please use the Contact form or call 020 7233 9777
AdGates
Audience
Over 1.2 billion journeys are made on the UK’s rail network each year. Advertising on the ticket gateways therefore enables you to reach millions of affluent commuters every day (over 80% are ABC1, and 40% are AB).
According to a recent Network Rail report, almost one third of all journeys are made by commuters on their way to and from work or on business trips.
Other rail users might be on their way to university, going on holiday or pursuing leisure and shopping activities, ensuring that AdGates are relevant for a wide range of products and brands.
60% of rail commuters use the same station on a weekly basis, increasing brand reinforcement to your target audience.
How it works
AdGates require your audience to actually walk through your advertising messages, making them fully interactive and unmissable. Research has shown that AdGates have a six times higher recall than any other form of advertising in the rail environment! People simply can’t escape your AdGates campaign as they have to funnel through it when they travel.
If you would like to book an AdGate campaign, please use the contact form and a member of our team will be in touch.
Stand Out From The Crowd
Railway stations are busy vibrant places and many are on the way to becoming destinations themselves. They offer diverse areas with businesses such as bars, shops and restaurants at many locations. T4Media’s AdGates provide a unique method of standing out from the crowd. Everyone who passes through the barriers needs a ticket. This allows independent verification of audience figures – meaning your AdGates campaign is totally accountable.
On Route
- Route is a research study of 28,000 people offering a unique insight into travel patterns and the advertising formats commuters see.
- The research measures the flow of people through stations. London Victoria has over 50,000 alternative ways to pass through the station and the single common place that every person taking a train filters through is an AdGate ticket gateway.
- All commuters that see AdGates are counted – not just based on ticket transactions.
- All rail media can now be accurately compared.
Route says advertising on AdGates gets you:
- 2 weeks concourse AdGate on the 10 London termini based upon ‘all adults’ = 95,303,780 impacts, with a reach of 3,445,667 and a frequency of 28.
- 82% efficiency for ABC1’s adults against all adults.
- 53% efficiency for AB’s adults against all adults.
- 2 weeks concourse AdGate on the 10 London termini based upon ‘ABC1 25-54’ = 64,949,670 impacts, with a reach of 2,094,282 and a frequency of 31.
AdGates work because:
- They communicate with commuters 100% head on and directly in their line of sight.
- They are ideal for brand impact and directional targeting plus modal targeting for morning and evening traffic.
- They prompt impulse purchases on the way into work.
- They target commuters when they have time to conduct personal research using a smart phone or tablet.
- They tell a story using multiple creatives as well as amplifying the message with other out-of-home formats.
Research
Benefits
- 1.3 billion journeys go through AdGates each year
- 82% of all rail passengers that interact with AdGates are ABC1
- Modal advertising – capture commuters at the beginning and end of every journey
- 60% of all rail commuters use the same station weekly providing repetition of message
- 18 minute dwell time concourse side in rail termini
Coverage
3,152 AdGates nationally at 143 rail stations. Available nationally, regionally, or by individual station.
To book an AdGate campaign, please get in touch via our Contact form.
Production
T4Media will professionally print and install your campaign to the highest standard via an in-house team. We manage the whole process from artwork submission right through to final posting. For AdGates we ask for artwork to be sent to our printers 2 weeks before in charge.
Please note that AdGates can vary between sites and that the specifications available to download represent the most characteristic form of AdGates.
If you have any questions relating to AdGate production please use the Contact form or call 020 7233 9777.
Gallery
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AdNozzles®
About
AdNozzles® are an unmissable and highly accountable way to target motorists every time they fill up at petrol stations across the UK. Use AdNozzles® to target motorists in a specific region or postcode, or select one of our targeted packs to reach specific demographics, for example:
- White van man: select diesel nozzles.
- Truckers: target HGV forecourts.
- Shoppers: run a campaign on supermarket forecourts.
- Business users: national motorway network.
How it works
T4media can help plan your campaign around locations including:
- Conurbations: focus on the major urban areas.
- Proximity campaign: select forecourts within a radius or drive time zone from a specific location, for example, retail stores or motor dealerships.
- London: premium locations within the M25.
- FMCG: advertise on forecourts where your product is sold.
Coverage
Our excellent UK coverage consists of 3,000 forecourts pumping 72% of all UK fuel volume. These include locations such as Total, Esso and BP traditional forecourts plus Sainsbury’s, Tesco and Morrisons supermarkets, with Moto Hospitality and Roadchef motorway forecourts. If you would like to book an AdNozzles® campaign, please use the contact form and a member of our team will be in touch.
Roadside Network
Excellent coverage on roads across the UK including the following networks: 
Supermarket Network
Loyal consumers and busy sites with well-known brands: 
Motorway Network
Business users and high mileage drivers 
Research
The following research from a selection of campaigns provides some insight into the effectiveness and reach of fuel nozzle adverts.
Artwork
Fuel nozzles are a truly unique place to advertise. More than any other media they provide advertisers with the unique opportunity to create guaranteed connections with every fuel buyer that uses them.
It’s true that motorists look at AdNozzles® fuel nozzle adverts for longer than any other media – 52 seconds on average provides huge opportunity for impact. That’s half the battle. The other half is visual attraction. This is critical to the success of an advertising campaign.
Put yourself in the position of a person reading your advert for the first time – is it clear:
- Who you are?
- What you do?
- How they can contact you/respond to the advert?
- What your offer is (if applicable)
If you would like some assistance your design, we have a reasonably priced design service to help you portray your brand, product and business in the best light possible. Just get in touch and we’ll be happy to help.
Production
T4media will professionally print and install your campaign to the highest standard. We manage the whole process from artwork submission right through to final posting.
For AdNozzles® we ask for artwork to be sent 3 weeks before the posting date.
Please click the link below to view our artwork specs in PDF format.
If you have any questions relating to the production of an AdNozzles® campaign please use the Contact form or call 020 7233 9777.
AdNozzle® Heritage: FillBoard™
AdNozzles® are known in nearly all other European countries as FillBoard™, which was introduced into the advertising market in 1993. FillBoards are installed in approximately 25,000 petrol filling stations across Europe. T4Media is the exclusive license holder for the UK and Ireland. T4Media GmbH is based in Hamburg, Germany, and is the Licensor. Visit them at www.alvern.de